WayMaker Fundraising

Training | Consulting | Mentoring | Campaign Design

May 2025

  • Using File Segmentation to Power Up Your Nonprofit Fundraising

    Using File Segmentation to Power Up Your Nonprofit Fundraising

    Are your nonprofit fundraising efforts are feeling scattershot or impersonal? Then it is time to take a closer look at how you manage and use your donor data. One of the most powerful — yet underutilized — tools in nonprofit fundraising is file segmentation. When done well, you will personalize your appeals, deepen donor relationships,…

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